Social Media Management

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7 Reasons Why You Need a Social Media Marketing Agency

As of 2022, there are 4.70 billion social media users. The numbers, however, don’t just stop there. It continues to grow each month. Typically, these social media users spend an average of 2 ½ hours per day scrolling through sites such as Facebook, Instagram, Twitter, YouTube, and TikTok. Facebook alone has at least 3 billion monthly active users. Meanwhile, Instagram has a reach of about 2 billion users.

These statistics alone are enough to say that regardless of what business industry you’re in, your customers are using social media. Hence, you need to establish an online social media presence. With that, you could keep your customers engaged and connected with your business. You would also be able to highlight to them the positive aspects of your business and respond to their feedback regardless of whether it's positive or negative.

However, establishing an online social media presence is more than just creating a business page. It’s about knowing what to do with it. What content to post? When do you plan to post that content? How do you stand out from your competitors?

Numerous business owners try being on social media but never succeed because they’re on there for the sake of it. This is where a social media marketing agency’s services come into play.

Apart from knowing the right ways to increase brand awareness and generate new leads, hiring a social media marketing agency is beneficial for the following reasons:

A Social Media Marketing Agency Knows How to Structure a Social Media Strategy

One of the most common problems business owners face when coming up with their social media campaigns is that they either don’t narrow it down or split it up too finely. A social media marketing agency knows how to avoid miscalculations and structure a campaign tailored to your business and needs.

To do so, they set up SMART (specific, measurable, attainable, relevant, and time-bound) goals. In other words, they discuss with you what you want your customers to do. Do you want them to share your social media posts? Do you want them to directly purchase on social media? Or maybe you want them to sign up for a newsletter? They also discuss what you want to achieve. Do you want to generate leads? Or do you already want to convert those leads?

Whatever your goal is, a social media marketing agency then chooses the metrics that align with them. It could be:

• Awareness metrics: How many users does your post reach?
• Engagement metrics: How many users engage with you through comments and shares?

• Conversion metrics: How many of your leads have converted into paying customers?
• Customer Metrics: What do your customers say about you?

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A Social Media Marketing Agency Knows How to Optimize Your Campaigns

Business owners often feel laid back when they see that their social media account has a decent number of followers and a properly designed campaign. However, social media platforms constantly offer something new to the table. This includes ad types, post formats, and advertising options. These new features may be difficult to keep up with, especially since you don’t have the time to learn about them.

A social media marketing agency keeps up with these updates to constantly optimize your campaigns. They have tools that assess the strength of your message based on its type, number of characters, emojis, and hashtags. Afterward, they schedule the postings for the content based on what time is best, make it a point to make new users notice them, and engage with your followers, and. For example, they understand and know how to use to their advantage Instagram’s algorithm.

As of current, Instagram’s algorithm determines which ads your customers can view based on their relationships, interests, and timeliness. Businesses compete with each other and optimize their posts to "beat" this algorithm. Rather than doing it yourself and scrambling in the dark about what to do, get the help of a social media marketing agency.

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A Social Media Marketing Agency Knows How to Maximize Your Budget

As a business owner, you’ve probably heard the phrase, "You have to spend money to make money." However, numerous business owners think that spending a large sum equates to an exponential return on investment. What they don’t know is that a standard sum also goes a long way when it comes to social media campaigns.

A social media marketing agency knows the best methods that will maximize your campaign budget. Specifically, they know how to be creative with their advertisement designs, content, and video. They also know how to bank on post timings in a way that they can immediately keep up when something goes viral or breaking news happens. A social media marketing agency also knows how to do targeted campaigns on various platforms. So, if your business’s budget only allows you to launch a campaign on Facebook, they will do the most out of it. In this way, you would be able to gain an edge in such a crowded space.

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They Have Social Media Management Specialists who are Leaders Instead of Followers

Creativity partnered with experience pays off. In this sense, social media management specialists working under a social media marketing agency are equipped with tried-and-true formulas that are guaranteed to generate success for your business.

As the leaders of the social media landscape, they have also gone through several pitfalls. Thus, they already know what works and what doesn’t. In turn, they help your business avoid mistakes that could cause setbacks to your progress as well as thousands of dollars.

With several years under their belt, social media management specialists have also studied previous social media campaigns, which would prove to be useful when it comes to looking for ways to optimize your campaign. Although no two businesses are alike, there are some aspects or experiences of a business that prove to be similar to each other. By assessing previous cases, these social media management specialists would be able to know what could work best for you.

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A Social Media Marketing Agency Adds an Outside Perspective

As a business owner, it’s sometimes hard to see what’s best for your business if you’re stuck in your bubble. After all, it’s like trying to see through the end of the forest even though you’re in the middle of it.

Details are important. However, being hyper-focused on them and forgetting to look at the bigger picture puts you on a rough road.

A social media marketing agency could offer you a second opinion and an outsider’s perspective regarding your business and social media campaign. Moreover, their social media management specialists are already professionals in the field; hence, they could advise you on what’s best for your business.

To do this, they help you set a foundation for your business. They lay out your current status and determine what needs to be your priority at the moment.

A social media marketing agency can also help you rethink your problem. They dive into your business’s metrics and try to prove your theory. It’s not that they don’t believe you; it’s just what a good partner does. Identifying the real issue at hand also ensures that they’ll go through with the right plans for your business, so that, as a result, you’ll be able to see the results that you’ve envisioned.

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A Social Media Marketing Agency Has the Needed Resources

Numerous businesses that want to boost their social media presence are just starting in the industry. So, to speak, they don’t have the resources and budget to hire their own team of social media management specialists. Nor do they have the capacity to learn and oversee everything themselves.

A social media marketing agency supports your business in creative design, content writing, video production, tracking, and more. They are also equipped with social media marketing tools such as the following:

• Social media scheduling tools: This enables them to work across multiple profiles and networks, and organize content.
• Social media analytics tools: This helps them track the performance of your social media profile, monitor the effectiveness of your business’s social media campaigns, and observe your industry competitors.

• Social media engagement tools: This notifies them of customer mentions, unifies the messages received from multiple platforms, and shows the full social media history of your customers.
• Social media listening tools: This enables them to assess entire campaigns, identify gaps, see the general sentiment of your industry customers, and come up with proper recommendations to meet standards and improve your business.

A Social Media Marketing Agency Knows How to Keep Up a Positive Reputation

Nowadays, businesses on social media try to post witty, humorous content. However, sometimes what you find humorous may be offensive to others. Putting up bad content on social media could be the end of your business, especially if you don’t know how to deal with the criticism.

A social media marketing agency can help you avoid a public relations nightmare and prevent your social media account from getting suspended due to copyright violations.

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Why Main Social Media is the Social Media Marketing Agency That’s Right For You

Social Media Marketing is not Our Only Expertise

Main Social Media is a digital marketing company. As such, social media marketing is not the only service that we offer.

With every one of our services, we make sure that we deliver guaranteed results. Unlike other digital marketing companies, we know how to drive traffic, generate leads, and convert them into sales. In this case, you’ll be able to see a return on investment (ROI). Hence, a partnership with us is a good investment rather than a waste of your time and money.

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We Are a Digital Marketing Company that has Worked with A Number of Businesses

As a digital marketing company, we have worked with various businesses in different industry fields. This includes cleaning companies; flooring companies; car wash companies; car repair companies; escape room companies; repiping companies; and much more.

If you haven’t seen your industry field in the ones we’ve just mentioned, don’t worry. Regardless of the industry that you’re in, we make sure to do thorough research about your field—its trends, customer profiles, and competitors.

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We Produce Effective Social Media Campaigns

As both a digital marketing company and a social media marketing agency, we know how to strategize effective social media campaigns for your business.

With our help, you’ll be able to see an increase in brand awareness and convert your leads to sales.

Book our social media marketing services here at Main Social Media now!