Search Engine Optimization (SEO)

Given that most businesses have transitioned online, a lot of web hosting companies, web designers, and web developers are currently making use of search engine optimization (SEO) techniques to get their websites known. But there are still businesses that do not have a search engine optimization (SEO) strategy in place. It may be because they don’t know what search engine optimization (SEO) is, how it works, and what kind of impact it has on their company.

For starters, SEO, or search engine optimization, is the method of obtaining a good amount of internet traffic.

As its name suggests, it is very much about understanding how search engines work.

Search engines like Google, Yahoo, and Bing provide users with billions of answers to their queries. To do so, they comb through billions of pieces of content. That content is then cataloged and ordered based on how well it matches the user’s query.

As we all know, the most relevant content is shown on the first page of the search engine results. Some of the featured content has gotten through because of advertising. Meanwhile, other featured items on the first page are organic results, propelled there by search engine optimization (SEO).

Book our social engine optimization services now. 

As a digital marketing and SEO company, we provide local SEO, as well as nationally. Moreover, our search engine optimization specialists will guide you through the process. 

By availing of our search engine optimization services, your business will grow in no time.

Search engine optimization (SEO) gets your website ranked highly in the search engine results pages. The higher it gets, the wider the potential audience it can reach. Once that happens, your website becomes the "cream of the crop" of the world wide web.

Online traffic will be generated on your website hand in hand with you getting recognized. 

There are two kinds of traffic: paid traffic and organic traffic.

Paid website traffic is when you place paid advertisements, campaigns, and promotions on search engines to drive customers toward your website. To create the paid website traffic, most companies use Google Ads, an online advertising program that aims to drive online traffic and customers toward websites. As it comes with a cost, there is what we call a cost per click (CPC) or a pay per click (PPC), wherein you pay a certain amount every time someone clicks on your ads.

Organic website traffic is the result of search engine optimization (SEO) efforts. Search engine optimization’s (SEO) main role is to optimize your company's website for search engines. This is what will put your website in a good place. This means that search engine optimization (SEO) helps you get a higher ranking or obtain the top position in the search engine result pages.

While paid advertising, social media, and other online platforms can do the same, search engine optimization (SEO) is one of the most effective ways to drive online traffic.

Why? Organic search engine results appear more credible to users. Hence, they receive more clicks. So, when set up correctly, search engine optimization (SEO) will help you convert those clicks into money. In turn, this fuels business growth and the potential for unlimited earnings.

Apart from earning traffic, search engine optimization (SEO) also provides long-term value for your business. 

Unlike paid advertisements and marketing campaigns that run for a set period of time, an effective search engine optimization (SEO) strategy goes a long way.

With search engine optimization (SEO), you also get to lower your costs as it is a good investment.

Book our social engine optimization services now. 

As a digital marketing and SEO company, we provide local SEO, as well as nationally. Moreover, our search engine optimization specialists will guide you through the process. 

By availing of our search engine optimization services, your business will grow in no time.

The answer to this question is found in the name itself: search engine optimization.

To show up, the first thing you need to do is be visible to search engines. If search engines can’t find your website, it won’t show up on their search results page.

Search engines work through three stages: 

Crawling, indexing, and ranking.

Crawling is the process wherein search engines discover your website. Robots (also often referred to as crawlers or spiders) jump from one link to another to comb the web for new web pages. They also check pages that have been previously visited to keep track of their updates.

Once the crawlers have found new content, they add it to their index, which is a database of links. But not all sites get indexed. Although rare, there are times when crawlers cannot find your website. It may be because your website is brand new, it isn’t linked to any other websites, or crawlers have a hard time navigating your website. Other reasons may be that your website was coded to block search engines or was penalized for spammy tactics.

To let crawlers find your website, you need to have a good navigation system in place and a well-organized page of information. The most important thing, however, is to never forget to build links.

Once your site has been crawled, it will then be indexed.

Indexing is the process wherein your content is analyzed, stored, and organized. Once your website has been placed in the database, it is now in line to be displayed on the search engine results page.

This leads to the next process.

Ranking is the process wherein your content will be ranked amongst others depending on how relevant it is to the query.

Book our social engine optimization services now. 

As a digital marketing and SEO company, we provide local SEO, as well as nationally. Moreover, our search engine optimization specialists will guide you through the process. 

By availing of our search engine optimization services, your business will grow in no time.

Now that you know how search engine optimization (SEO) works, you need to know what search engine optimization tools we use so that traffic can be driven to your company website.

The first search engine optimization tool that we use are search engine keywords.

Search Engine Optimization (SEO) Keywords define what your website is all about. They are also what you can refer to as search queries that users often enter into search engines. It is what your target audience wants to know about you, so it is one of the things we focus on. This means that we need to understand your potential clients.

For example, if you run a digital marketing company like Main Social Media, we expect that your potential clients might search for the following:

• Digital marketing company near me

• Online marketing consultant

• Digital marketing company services

• Digital marketing company for small business

Those mentioned above will serve as your keywords. In the process of discovering those keywords, we will also get to know about their search volume. Search volume is how often your website’s keywords are searched. This is where strategy comes in because we either want to use keywords that your target audience often uses or target those with lower search volume.

The decision is up to you. But afterward, we craft your website content based on those keywords.

Content is another search engine optimization tool that we use. It is what your website can offer to your target audience. It is a page of your website that contains a description of your products and services, facts about your online company, and much more. Website content should be infused with keywords so you can rank high. But it should also be able to answer your audience’s queries.

Here at Main Social Media, we optimize your website’s content so that it is easier to reach potential clients locally, nationally, and internationally. This means that there should be pages for each business location you have.

Now that you have your content, we have to create links.

Links are also one of our essential search engine optimization tools. They are what’s going to get your customers from one point on a website to another. As previously mentioned, crawlers comb through these links so you can be placed on a search engine results page.

Having a lot of internal links to pages within your website signals search engines that your business is important. Meanwhile, for you to be linked to other websites, we need to earn their trust. This is linked to the content we produce since to earn their trust, we need to provide credibility and newsworthiness to your target audience.

Using keywords, having quality content, using links, and being linked all undoubtedly play a huge role in search engine optimization (SEO). These are the core of what drives organic traffic to your website and promotes it to a larger audience.

With the use of these search engine optimization tools, Main Social Media will get you traffic and sales in no time.

Book our social engine optimization services now. 

As a digital marketing and SEO company, we provide local SEO, as well as nationally. Moreover, our search engine optimization specialists will guide you through the process. 

By availing of our search engine optimization services, your business will grow in no time.