Marketing and Advertising

Digital Marketing and Advertising: Promoting Your Business

As time progresses, businesses continue to adapt to the modern and technological era by employing diverse marketing and advertising strategies to generate leads, earn new customers, and create more sales. But whether it is traditional or digital, online or social, marketing and advertising are everywhere.

Oftentimes the terms marketing and advertising are used interchangeably. However, there are many differences between the two.

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Marketing and Advertising: What Differentiates Them?

Marketing is essentially the act of figuring out how to effectively satisfy client wants after having identified their needs. On the other hand, advertising is the practice of marketing a business and its goods or services through paid means. In other words, it is part of marketing.

Aside from the mentioned basic difference between marketing and advertising, here are their more in-depth differences:

Marketing and Advertising: What is Marketing?

Marketing entails determining, anticipating, and satisfying the wants of a client. Effective marketing strategies assist companies in determining the best way to satisfy their client while at the same time boosting their income.

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Marketing and Advertising: What Differentiates Them?

Marketing is essentially the act of figuring out how to effectively satisfy client wants after having identified their needs. On the other hand, advertising is the practice of marketing a business and its goods or services through paid means. In other words, it is part of marketing.

Aside from the mentioned basic difference between marketing and advertising, here are their more in-depth differences:

Marketing and Advertising: What is Marketing?

Marketing entails determining, anticipating, and satisfying the wants of a client. Effective marketing strategies assist companies in determining the best way to satisfy their client while at the same time boosting their income.

Avail of Main Social Media’s marketing and advertising services and we’ll help you promote your digital marketing business.

Marketing and Advertising: Developing a Marketing Strategy

Business-to-consumer marketing focuses on marketing efforts for customers. Meanwhile, the goal of business-to-business marketing is to allot efforts toward other companies.

In both business-to-consumer marketing and business-to-business marketing, here are the factors that you need to consider when creating a marketing strategy:

       Orientation

This refers to your company’s philosophy or culture. Hence, marketing orientation is what you’ll use to revolve your product, sales, production, or marketing.

        Mix

This refers to your company’s decision-making guide for your marketing efforts. Usually, a marketing mix focuses on the client, cost, convenience, and communication.

        Environment

This refers to the factors that could impact your decision-making and the execution of your company’s marketing strategy. These may be internal factors or external factors.

        Market

This refers to your company’s ideal client. In other words, who you want to buy your goods or services. To determine specifics about your target market such as geographic and demographic factors, in-depth research and segmentation efforts are needed.

After carefully evaluating the four factors mentioned above, you can now assess the costs and benefits of various marketing strategies that are applicable to your company.

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Marketing and Advertising: Common Types of Marketing

Traditional marketing efforts are transmitted on four different channels – print, mail, TV, and telephone. But, in today’s world, marketing has evolved and has made use of the internet and e-commerce. Now, here are the common types of marketing:

Digital Marketing

Digital marketing is the use of marketing tactics using digital communication tools such as computers and cell phones. Search engines, emails, websites, blogs, and other methods are frequently used in digital marketing efforts to reach consumers.

Social Media Marketing

Social media marketing, a branch of digital marketing, reaches out to potential customers through social media sites like Facebook or Twitter. With this marketing strategy, businesses may benefit from earned media generated by people outside of their organization. Influencer marketing is a developing aspect of social media marketing in which well-known users are paid for endorsing a company’s goods or services.

Global Marketing

Some of the biggest businesses have built worldwide brands thanks to globalization and the internet. Global marketing enables these businesses to implement a coordinated plan to simultaneously contact clients at the local, regional, national, and worldwide levels.

Relationship Marketing

Relationship marketing avoids intrusive techniques like advertisements or commercials. Instead, relationship marketing depends on customer satisfaction. Relationship marketing aims to create a devoted customer base by relying on tactics that keep and please clients.

Societal Marketing

Societal marketing is integrating the larger societal and global demands into a company’s operations, brand, and culture. It is usually used by businesses with a social purpose. Tracking for societal marketing is done through triple bottom line reporting and assessing of financial performance and social and environmental effects.

Brand Management

The goal of brand management is to forge a connection between customers and the business brand. To achieve this, one must assess a company’s goods or services, branding, packaging, and other aspects. Brand management also involves assessing the target marketing, direct competitors, and current client connections.

Product Development

The process of turning a business opportunity into a marketable good or service is called product development. It also includes assessing the wants of the customers, market research, and analysis. Both new and old items can go through product development.

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Marketing and Advertising: Common Types of Advertising

Similar to marketing, today’s era has opened up new advertising avenues for companies to delve into. Here are the most common types of advertising used:

Traditional Advertising

This refers to ad placement in conventional print and broadcast media such as newspaper and magazine ads, television commercials, radio infomercials, and much more.

Retail Advertising

This refers to ad placement within stores and can be seen in ads on shopping carts and featured product displays.

Online Advertising

This refers to ad placement on the internet such as in search engines, website banners, promo videos, and sponsored content.

Mobile Advertising

This refers to ad placement on phones such as banners to download apps, click-to-call ads, and automated dialers.

Outdoor Advertising

This refers to ad placement outside structures in heavily trafficked areas. The ad placements could be in the form of billboards, banners, and branded vehicles.

Pay Per Click (PPC) Advertising

This refers to online ad placement designed to drive traffic to your website. This is commonly found on search engine results pages.

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Marketing and Advertising: Benefits of Advertising

Uncountable advantages come with a great advertising effort. Some of them include:

●    Being able to inform consumers about the nature of your goods or services

●    Sell to consumers the superiority of your goods and services as compared to others

●    Increase consumers’ awareness of your company

●     Create demand for your goods or services

●    Display innovative uses for your goods or services

●    Promote new goods or services to prospective clients

●    Entice new clients to buy your goods or services

●    Keep your current list of clientele

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Marketing and Advertising: Which is More Valuable?

Numerous companies include varied advertising tactics within their entire marketing strategy. This is especially true for multinational businesses whose marketing plans and advertisement placements must include clients from all over the globe. It also applies to small and mid-sized companies, particularly now that digital advertising on search engines and social media is cost-effective.

However, there are several circumstances where marketing is perhaps more beneficial than advertising. Making a marketing plan should be the utmost priority for new companies because, without a solid or long-term marketing strategy, it can be disastrous to invest an excessive amount of money in advertising.

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Marketing and Advertising: How Our Digital Marketing Company Promotes Your Business

As a digital marketing company, we at Main Social Media know that taking advantage of search engines such as Google, Yahoo, and Bing is an effective way to promote your business. As a digital marketing company, we are aware that customers these days use search engines to actively search for solutions to their problems. Hence, here is how we use marketing and advertising to promote your business on these search engines.

A Company Website is a Must-Have

When it comes to marketing and advertising, a website for your company is essential. Your company’s website will serve as the go-to for customers who want to know more about your business after seeing you on Google or social media or hearing from their friends.

At our digital marketing company, we create for you a good company website that serves as a marketing and advertising tool as it tells people about your business, the goods and services that you offer, your contact information, and your distinguishing characteristics. Our digital marketing company also creates for you a good company website that is linked to all your marketing and advertising channels to easily check out the statistics of your marketing and advertising tactics – Was it a success? What are your areas for improvement?

Thus, having your domain is an essential part of your company’s marketing and advertising as it sets you up for growth.

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Create and Optimize Listings

As a digital marketing company, we understand that the key to the marketing and advertising of your business is to create a business profile or listing that verifies your ownership of the company. This is an essential step in the marketing and advertising of your business as it allows you to show up on the search engine results page, the local section of the search engine results, and when someone types in the name of your company and location.

After creating a business profile, the next step is to fill out every field. As a digital marketing company, we advise our clients that when it comes to marketing and advertising, your business needs to show consistency. In other words, whatever information you have on your company website needs to be reflected in your business listing as well. In the field of marketing and advertising, this raises your company’s trustworthiness level.

As part of the marketing and advertising efforts, our digital marketing company also monitors your listing and fixes inaccuracies.

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Search Engine Optimization

For the marketing and advertising of your business, search engine optimization is one of the practices that our digital marketing company implements. For example, our digital marketing company sets your business up for location-based results to allow you an easy spot on the first page of the search engine results without ever having to spend a dollar.

Our digital marketing company also produces original, high-quality content and optimizes your company website in a way that maintains high page load speeds and security.

Unlike any other marketing and advertising strategies, using search engine optimization to make your business rank high on Yahoo, Google, or Bing is free promotion.

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Paid Ads

Apart from offering you a free marketing and advertising method (search engine optimization), our digital marketing company also presents you with a paid option.

As a digital marketing company, we make it a point for you to understand that although search engine optimization is a great marketing and advertising strategy, results may take weeks or even months to reflect. It’s a waiting game type of marketing and advertising strategy. Hence, if you have the available budget, our digital marketing company presents you with the option of running paid ads on search engines. In this way, for example, your business is going to show up at the very top of every search engine results page.

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Maximize Content

As mentioned, our digital marketing company produces original and high-quality content as it is one of the drivers of search engine optimization. So, as part of our marketing and advertising efforts for your company, we create a business blog where we can place your company’s milestones, events, and educational content. Maximizing the use of content is key in marketing and advertising as content helps answer your customers’ questions about you, your goods or services, and your industry. These questions are presented in the form of keywords. And, the more content we produce and maximize that contains these keywords equals more opportunities for your business to show up to potential customers via the search engine results page. In other words, this kind of marketing and advertising effort helps provide solutions to your customers. Hence, attracts them to engage with your business.

At our digital marketing company, a few of the types of content that we create as part of our marketing and advertising efforts are the following:

       How-to posts

       Strategy and Resource Listings

       Frequently Asked Questions

        Seasonal Posts

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Online Reviews are Highlighted

One of the best marketing and advertising strategies available is by letting potential customers know that they can trust you because a lot have already done so and have ended up being satisfied with your goods and services.

As a digital marketing company, we help you collect reviews from your list of clientele and create a section for them on your company website. Aside from that, we set it up so your clients could also post reviews of your company on platforms such as Facebook, Google, and Yelp.

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Monitor and Respond to Customer Reviews

Another great way of marketing and advertising your business is to respond to reviews about your company. As a digital marketing company, we highly recommend this for our clients as this marketing and advertising method can help you resolve and reverse negative comments about your business. This marketing and advertising method could also help you reveal your business’ value as you answer reviews, whether they are positive or negative.

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Social Media Promotion

As part of our digital marketing company’s marketing and advertising efforts, we help your business get big on social media. Marketing and advertising on social media are another free way to get potential customers to know more about you and organic traffic. Depending on the profile of your target market and your business niche, our digital marketing company can handle popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Facebook, for example, is a great platform where we could focus our company’s marketing and advertising efforts as it is the largest social network. Depending on your business industry, we could do the following marketing and advertising efforts on Facebook:

       Create a business page that has all your company’s information

        Maximize the use of Facebook events to promote your company’s gigs

       Run Facebook live sessions, tutorials, sneak peeks, and other engagement-driven marketing and advertising efforts

       Use Facebook ads to reach specific audiences

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