Looking for a Social Media Manager or a Digital Marketing Agency

Are you in search of a local social media manager or a digital marketing agency? The great news is that with today’s technology, the location of your social media manager or digital marketing agency no longer matters as much as their skills. Main Social Media’s digital marketing agency, for instance, is headquartered in Wilmington Delaware. However, its clientele and workforce are located all over the world. Main Social Media also offers digital marketing services across the country.

From New York and Miami to California, Main Social Media has a foothold in the local communities of its clients. More importantly, its diversification of clients and digital marketing specialists allows for a more intimate understanding and a unique approach to handling special niches.

Not all social media agencies or digital marketing agencies are created equal. The shocking fact is that with hundreds of millions of websites online, less than 10% get any real meaningful traffic. This means most businesses are not getting a decent return on their investment when hiring a social media manager or digital marketing agency that fails to deliver results. 90% of all websites are not getting targeted traffic to their sites and are thus not converting enough sales.

The cost to hire a social media manager or a digital marketing agency can vary greatly, depending on the scope of work and the experience of the digital marketing specialist. Small start-up agencies often lack the financial resources, time, or willingness to spend on the various software, continuous training, or the ad spend experience to justify charging higher fees. A larger digital marketing agency has no choice, but to pass the costs on to their clients to cover their operating expenses.

Freelance job sites like Fiverr and Upwork typically offer a cheap solution. However, as in most cases, you get what you pay for. While those platforms may provide individuals with some background, they often lack the skills and experience to deliver real results at the level needed to impact any real change for business owners.

Business owners looking to save a few dollars, and opt to go the cheaper route often pay far more in terms of wasted time and money, and ultimately incur losses to their company.

At Main Social Media, we provide both social media management, and digital marketing services. Proper social media management should include digital marketing services. Social media channels can differ widely from one another while sharing many similarities.

Facebook is often the focus of social media campaigns. With more than a billion users, it is easily the most popular network. Other important networks include Pinterest, Instagram, Google+, LinkedIn, and even Snapchat, depending on your audience. Combining both social media management and digital marketing services allows for better engagement, lower ad spending, and higher returns.

Platforms like Facebook reward users who offer engaging content that keeps their audience entertained and using their platform. For social media platforms to stay relevant, they need to balance the needs of their users with the needs of the advertisers paying to market to their users. Failure to properly balance the two can cause users and advertisers to stop using the platform, and without regular users or advertisers, the social media platform will die.

It's recommended that business owners speak to an experienced digital marketing agency or social media manager before starting a campaign. This can help small business owners avoid some of the costly pitfalls most companies that are new to digital marketing make. The world is changing into a digital world, and while some industries are doing well, most are suffering. Older businesses that have thrived for decades are now fading away as they fail to adapt to the new online marketing concepts of social media.

Why Hire a Social Media Manager from a Digital Marketing Agency

While you can always opt to hire a social media manager to work in-house or one who works alone, it is highly recommended to hire one from a digital marketing agency. Here’s why:

Skills

While an individual social media manager is usually a well-rounded professional, you can hardly find one with a wide range of focused skills and can address all your needs. In the end, you may only end up hiring more than one social media manager.

On the other hand, when you hire a digital marketing agency to provide the digital marketing services you need, you are guaranteed to get the support of not only one digital marketing specialist, but an entire team with complementary skills and experiences.

While the digital marketing agency may assign one social media manager to handle your account, the agency may bring in more people in case your company needs more support for social media management and other digital marketing services.

Resources

A freelancer typically has fewer clients compared to an established digital marketing agency. While this may be beneficial to your company since you will be the social media manager’s priority, he may take a longer time to complete projects due to a lack of resources.

A digital marketing agency has more resources to quickly finish your projects even if they are handling more clients. They will simply provide more resources to projects that need more attention.

Communication

Expectations in terms of communication with an individual social media manager must be discussed early to avoid misunderstandings. While the digital marketing specialist may be flexible, it may be difficult to communicate because of time zone differences. Likewise, he may tend to communicate in more informal ways like using text messaging or social media.

A digital marketing agency usually has a more formal way of communicating with clients. In a digital marketing agency, a digital marketing specialist or social media manager is usually assigned to each client and sets up regular calls periodically. More people may be assigned for communication purposes for a larger project.

Service

A freelancing social media manager may be able to provide superior digital marketing services on his own. After all, his business largely depends on his performance and reputation. Thus, he will try his best to meet your social media management needs and produce great results. However, he can’t always guarantee his availability since he works alone and remotely. When he is busy with other clients, you may find him hard to reach.

A digital marketing agency has the advantage of having a structure in place, for purposes of communication and providing various digital marketing services. In case your social media manager is not available for some reason, the agency can immediately assign a temporary replacement to cover the gap.

Flexibility

Hands down, the main advantage of an individual social media manager is his flexibility. After all, he’s not tied down by a 9 to 5 job. He also usually doesn’t follow a structured workday. He may even be available to provide emergency social media management and other digital marketing services even on weekends or ungodly hours, if necessary. The bad news is, you may be billed extra for the work rendered during off-hours.

Meanwhile, a digital marketing agency typically manages time well. Likewise, it may offer more flexible payment terms, especially for smaller projects or one-off tasks, although the services of the social media manager may only be available during regular office hours.

Price

Although a freelance social media manager may not demand a full-time or in-house salary, the payment schedule may be a bit tighter compared to a digital marketing agency. This is because a freelancer usually has fewer resources, although he has smaller overhead expenses.

A digital marketing agency, on the other hand, has more resources, and can offer a more convenient payment schedule. Of course, they also have bigger overhead expenses.