Every Business Needs a Logo
A company’s ‘logo’ is a visual symbol that represents your business. A ‘logo’ can be a graphic mark, emblem, or symbol used to promote brand awareness.
Your logo is crucial to people’s first impression of your business. A good logo can build customer loyalty, help establish brand identity, and even a start-up business can look like an established enterprise.
Every good, effective logo should be created with a concept to convey the company’s message. It should be simple in form and yet distinctive enough to be remembered. An example of such a logo is the ‘Golden Arches’ of McDonald’s. It is simple in form, graphic and yet known world-wide.
In order to become recognized in any market and to stay relevant every business, big or small needs a logo. Your logo should:
1. Reveal your identity
Your logo tells potential customers who you are. Look at FedEx for example or even eBay. When people see these logos they automatically have an image in mind of what products or services these companies offer.
2. Invite new customers
Your logo should be interesting enough to draw people’s attention. Once they see it, they will no doubt become curious to see what your business is all about.
3. Set you apart from others
You don’t want to copy or have the same type of logo as others doing the same business. Your logo should set you apart from your competitors. Even if it’s a small twist to an industry staple, it should stand out from all others.
4. Helps build brand loyalty
It takes time to build brand loyalty. There are many reasons why a company will update or redesign its logo but as long as the quality of the products or services is still there, the customers remain loyal to that brand.
5. Helps to build brand awareness
Your logo is placed on all marketing material such as, business cards, brochures, flyers, door hangers, banners, etc. It’s even put online via social media, websites, blogs, etc. Your brand awareness begins to build with high visibility and good marketing strategy.
Now that your logo is everywhere, it’s up to you to consistently offer good quality products or services that distinguish your company from all others in your target or niche market.
If you have or don’t have a logo design, our team here at Main Social Media will help you design a logo that will be easily recognized and represent the message of your brand. Every logo design is professionally created and easily duplicated for use on all marketing materials.
We here at Main Social Media want to help you build your brand.
